Jasmine, the state flower of Andhra Pradesh state is locally called as Malli. It is delicate and elegant with blissful fragrance. Cost- benefit analysis is the important tool to evaluate the economic performance of any crop. Hence, the study has been taken up to examine costs and benefit in jasmine cultivation in Vellampalli village located in Maddipadu mandal of Prakasam district in Andhra Pradesh, India. This village is purposively selected because of its familiarity. Primary data is collected from the cultivator of jasmine flowers with the help of a structured questionnaire for analysis. Simple statistical tools such as ratios, percentages are employed in the analysis. Direct economic costs and direct economic benefits are taken in the study. The study reveals that benefit-cost ratio is equal to 2. It is also creating self-employment and wage employment. The cultivation of jasmine flowers is beneficial to the cultivator and to the society. It is a feasible activity. It solves to some extent the problem of jobless growth in rural areas. It contributes to rural development in India. The government may encourage the cultivation of jasmine flowers in India.
Jasmine is one of the most important fragrant flowers cultivated in India. The flower is used for various purposes like making garlands, bouquet, decorating hair of women, religious offerings etc. Its exquisite fragrance soothes and refreshes. It is also used in the production of perfumes, hair oils, soaps and cosmetics. The species cultivated in Vellampalli (Jasminum sambac) is sold as fresh flowers, not used for concrete extraction. Jasminum sambac belongs to the family oleaceae. They are erect, shrubby flowering plants. Flowers are white and fragrant. Jasmine can be propagated by cuttings, layering and suckers.
Andhra Pradesh is one of the prominent areas under jasmine cultivation. Very few studies have been done on cost and benefits of jasmine cultivation in India in recent times [1-4]. Hence, present study is conducted to examine the cost and benefits in cultivation of jasmine flowers particularly in Vellampalli village of Prakasam district.
Key words: Jasmine; benefit-cost ratio; cultivation